George is a passionate strategic advisor with 44 years in the business of innovation. During his 35 years at Procter & Gamble, George led major innovation efforts across all retail sectors, including breakthrough advancements on major brands such as Pampers, Tide and Pantene. He acted as an internal subject matter expert at P&G, transforming businesses to leverage advanced technology and drive market disruption all through lean innovation and design thinking. Leveraging his successful career of new business creation, brand building and product development, George co-founded startup incubator, Hatch Innovation Hub. George is a graduate of MIT and is the co-inventor of 19 patents.